Research and planning: Media terminology creating a magazine

Media Terminology for a Magazine

·       Pug- The ears of the magazine, this includes the barcode, the issue date and the price. This also having an associated URL.

·       Puff- A phrase that gives the magazine an identity by presenting an appealing aspect to the intended target audience

·       Pull quote- an enlarged quote which supports a section of the magazine e.g the main image

·       House style- The consistency which appeals to the intended target audience e.g colour scheme, typography.

·       Typography- The font used to appeal to a certain target audience. The typography influences the house style which needs to have a conventional aspect to the intended target audience.

·       Typography includes drop caps: To attract the intended target audiences, drop caps are eye catching and also highlights the importance of a coverline e.g The Vamps

·       Masthead- The title of the magazine which relevance is to Build brand awareness and has connotations/ codes and conventional relevance.

·       Main image- Shows the featured article and should always appeal to the target audience. It must also be relevant to its house style. 

·       Strapline- The selling point of the magazine which is an introductory line to the masthead.

·       Tag- A phrase to attract and engage intended target audience e.g “Exclusive!”

·       Coverlines- The other articles that feature in the magazine

·       Left third: Contains the main features e.g the main artists or bands

·       Top and Bottom strip: They give further information to what is classed as a featured article

·       Slug: A logo for a particular featured article

·       End Marker: An elaborate full stop which is placed at the end of an article.